Political Marketing for not Only Economists

Darwin fallen among political economists.

OWARDS THE END of his life Charles Darwin received an enthusiastic recommendation that he read Henry George’s recently published book, Progress and Poverty. It came from the co-discoverer of the theory of natural selection, Alfred Russel Wallace, who had increasingly immersed himself in the writings of political economists. George’s spectacularly successful book proved to his and many other peo...

Political Economists are Neither Selfish nor Indoctrinated

Most professional economists believe that economist in general are more selfish than other persons and that this greater selfishness is due to economic education. In this paper we offer empirical evidence against this widely held belief. Using a unique data set about giving behaviour to two social funds at the University of Zurich, it is shown that economic training does not make people act mor...

A Proposal for Political Marketing

Not Only Health: Environmental Pollution Disasters and Political Trust

Over the past 30 years, the economy of China has sustained rapid growth. However, the extensive development pattern severely deteriorates the ecological environment, which has been recognized as adverse effects on citizens’ physical and mental health. Simultaneously, the political trust in China has been in decline after staying at a high level for a long time. In this paper, we state that, in ...

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...